Resources
Catch up on the latest updates from Soreto
The Latest Updates
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Why Advocacy Outlasts Algorithms
Every marketer knows the feeling. You’ve built a campaign that performs brilliantly, only for results to drop overnight because a…
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The Halo Effect: How Referrals Lift Every Other Channel
Referral Marketing is often seen as a standalone growth strategy. Brands launch a programme to acquire new customers, track the…
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From Views to Compounding Growth: How to Engineer Your Referral Breakthrough
Every Referral Marketing campaign starts with visibility. Customers need to see referral opportunities before they can engage, share, and convert.…
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Referrals in the Age of AI: Why Human Recommendations Still Matter Most
friends on sofa watching film CottonBros
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1,500 Views to Success: What Our Data Reveals About Referral Growth
Every marketer wants to know: how much visibility is enough to make a Referral Marketing campaign succeed? At Soreto, we’ve…
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Turning Browsers Into Advocates: Pre-Purchase Referrals Explained
When most people think about Referral Marketing, they imagine customers sharing after they have bought something. But referrals do not…
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Stop Discounting Your Way into Trouble: Why Referrals Deliver Smarter Growth
Discounts are everywhere. From flash sales to endless promo codes, brands are under constant pressure to slash prices in order…
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The Loyalty Multiplier: How Referring Makes Customers More Likely to Stay
When brands think about Referral Marketing, they often focus on the new customers being acquired. How much do they spend?…
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Beyond the Sale: The Hidden Wins of Referral Marketing
When most people talk about Referral Marketing, the focus tends to be on sales. And fair enough, referrals are brilliant…
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Do More with Less: How Referral Marketing Cuts Customer Acquisition Costs
Customer acquisition is getting more expensive by the month. With paid channels saturated and platform costs rising, many brands are…