Resources
Catch up on the latest updates from Soreto
The Latest Updates
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Why Advocacy Outlasts Algorithms
Every marketer knows the feeling. You’ve built a campaign that performs brilliantly, only for results to drop overnight because a…
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The Halo Effect: How Referrals Lift Every Other Channel
Referral Marketing is often seen as a standalone growth strategy. Brands launch a programme to acquire new customers, track the…
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Stop Discounting Your Way into Trouble: Why Referrals Deliver Smarter Growth
Discounts are everywhere. From flash sales to endless promo codes, brands are under constant pressure to slash prices in order…
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Do More with Less: How Referral Marketing Cuts Customer Acquisition Costs
Customer acquisition is getting more expensive by the month. With paid channels saturated and platform costs rising, many brands are…
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What If Referrals Were an Entire Ecosystem?
Referral Marketing shouldn’t be a bolt-on. It should be part of the operating system behind how your brand grows- integrated,…